Tennis legends and cultural icons, Serena and Venus Williams, are stepping off the court and into the studio as they launch a brand-new video podcast on X (formerly Twitter), set to premiere this August.
🎤 What to Expect
- Co-hosted by the sisters: They’ll bring their unique bond and vibrant personalities to the forefront in interview-style episodes.
- Visionary guests: Expect conversations with “visionaries, creators and rulebreakers passionate about shattering the status quo,” the sisters revealed.
- Authentic conversation: Serena and Venus promise candid, sometimes lighthearted discussions—sharing personal stories, spotlighting meaningful topics, and plenty of laughs.
đź’¬ The Announcement
On social media, Serena teased:
“Big news! @Venuseswilliams and I have a podcast coming your way! Catch the exclusive first look in @THR tomorrow at 12 PM ET / 9 AM PT.”Â
🎥 Production and Distribution
- The podcast is a collaboration between X Originals and Serena’s production company, Nine Two Six Productions.
- It will premiere exclusively on X, with future availability across other audio platforms.
🎯 Why It Matters
- With nearly 12 million combined followers on X and over 90% of social mentions happening there, the sisters have a substantial built-in audience, making this a high-profile addition to X’s original content line-up.
- Mitchell Smith, head of original content at X, praised the move, saying their partnership places Serena and Venus “at the center of our rapidly evolving original content strategy”.
In summary, Serena and Venus Williams are pushing into new creative territory, bringing their trademark authenticity, charisma, and cultural insight to a new medium. Their X-hosted video podcast promises to be both entertaining and thought-provoking, offering fans an unfiltered glimpse into their stories and values.
