After releasing his first single of the year, ‘Reasonable‘, the award-winning rap powerhouse AJ Tracey performed a one-off live gig from the UK’s first floating basketball court specially designed in celebration of the NBA’s 75th Season finals.
Speaking on his involvement, AJ Tracey says: “It’s incredible getting NBA fans, like myself, to come together and celebrate the NBA’s 75th Anniversary Season this year. Moments like this really put London’s love of the game on the map, and with the ongoing support from Hennessy, I’m excited to see the impact it has on basketball in the UK and the communities it’s giving back to..”
In February 2021, the NBA and Hennessy announced a multiyear agreement that marked the league’s first-ever global partnership with a spirits brand and ushered in the next chapter of Hennessy’s relationship with the NBA, expanding on the North American deal that was announced in February 2020.
On Friday 10th June, the court will play host to a star-studded tournament, “London’s Got Game” bringing together some of the capital’s biggest names and vital communities in street culture, including D Double E, P Money and Backroad Gee and more. Fans can follow the action online, which will be hosted by British professional basketball player, Ovie Soko.
On Saturday 11th June, the court opens to the public, as Hennessy invites the city’s 18+ basketball fans to celebrate the NBA and play on the floating court at a free-to-attend event. Attendees will have the chance to take part in free throw challenges and learn trick shots from the pros, whilst enjoying complimentary Hennessy cocktails, street food and live DJs. Tickets are available here.
The London floating basketball court is the latest iteration of “Courts Beyond Limits” – a globe-travelling series from Hennessy and the NBA that unveils first-of-their-kind basketball courts at iconic locations around the world. Courts Beyond Limits first premiered in Australia in May 2021 with a takeover of Bondi’s Icebergs Ocean Pool and was followed by pop-up courts in Lagos, London, Hong Kong, Shanghai, Sydney and Taiwan.
The 2022 NBA Finals continue on Saturday 11th June when the Boston Celtics host the Golden State Warriors for Game 4, live in the UK on Sky Sports Main Event and Sky Sports Arena at 1:45 a.m. GMT. The best-of-seven series is currently in Boston’s favour, leading the series by 2-1.