Beats and Daily Paper are ‘Connected Through Sound’ in their new collaboration, launching a special edition Beats Studio Buds.
The pioneering audio brand led by Dr. Dre and Jimmy Iovine, Beats and multi-discilpinary fashion brand Daily Paper first teamed up with Black in Fashion designing a sustainable tie dye pouch for Earth Day. It’s only natural they continue to let their relationship flourish, resulting in the heavily New York 90s hip-hop and graffiti inspired buds.
“Music is one of the most important brand pillars for us as it brings our community together,” said Abderrahmane Trabsini, Co-Founder and Design Director of Daily Paper.”Working with Beats has always been on our wish list of collaborations. It’s also an extension of the current SS22 collection which is inspired by hip-hop culture.”
The Ciesay-directed campaign film for the headphones features Ugandan British rapper Unknown T, following his musical ambitions as a child writing bars in his bedroom to performing a massive show.
The collaboration will launch globally at Daily Paper Flagship stores in Amsterdam, NYC and London on Thursday 26th May and will be available to buy online on the Daily Paper’s website.