Hip-Hop

JORDS ANNOUNCES NEW SINGLE AND VIDEO FOR OLD SCHOOL FLEX FEATURING D DOUBLE E AND IZZY BIZU

 

“The south London rapper moves with impressive flair between genres and moods” – The Observer


Jords takes you on a trip back to the days of bluetooth virality, Nokia flip phones and when pirate radio ruled the airwaves with his latest single ‘Old School Flex’. With an infectious garage beat steeped in nostalgia primed to blast through your sound system, the South London artist called on the silky vocals of the unmistakable Izzy Bizu and the flows of notorious grime veteran D Double E to create an ode to the era and the city that raised him.


At the age of 13, Jords’ uncle who worked for a software company gave him a small programme for making music. Scraping together the money for the cheapest microphone from the Argos catalogue, Jords and his brother downloaded the free trial and started to record bars and freestyles, igniting the passion which has only grown in magnitude. Under the alias Vicious Kid, his MP3 files were becoming a bluetooth essential in the school yard – and that was when Jords realised he had talent.


Having been raised on the purest distillation of grime in its formative era, tapping into the pirate radio frequencies to hear the latest tracks from legends such as D Double E, the release of ‘Old School Flex’ is a full-circle moment for Jords, where his influence is, at last, his collaborator. 


Jords says: “‘Old School Flex’ is my ode to the 2000s. I want people to be able to travel through time whilst listening to this and be able to put themselves right in the middle of a sweaty garage rave – even if they’re listening to this song during a nice day party in the summer. I’m a man who lives for nostalgia, so to be able to create moments in time like this with legends like D Double E, are priceless. I remember the first time I heard Izzy Bizu: I envisioned her voice for a song like this, before it even existed. Making music with people you grew up listening to… you can’t describe that feeling.”


The visual directed by Meeks & Frost was shot in West London: it’s a perfect throwback to cramming into your mate’s flat on a Friday night, bringing your set of decks and simply having a good time. 

A rapper and poet in equal measure, Jords wants his music to take you places in your mind’s eye. His previous single ‘Enemies’, teaming up with Masego and kadiata, is a smooth projection of Jords’ passion for Kaytranada-indebted beats, funk signatures and old-school DJ sets, merging piano flourishes fit for the jazz lounge with bass lines destined for the rave. 


Nostalgia has always been Jords’ muse, bleeding not only into his music, but into his latest creative endeavour, Almost An Adult, a short film that elevated four tracks from his 2020 album of the same name to another level of sensory experience. Shot by Curtis Essel and Nwabugo, the film is an exploration of his own Jamaican roots and his connection to his heritage. Between the places that shaped the boy he was and the man he has now become – Kingston, Jamaica and London – the visual confronts themes of masculinity, faith, bereavement, love, family, race and unity. You can watch Almost An Adult here. 


2021 has been a year that has seen Jords broaden his artistic horizons in unexpected ways. Not only having launched his brilliant podcast Almost A Conversation, bringing on guests including George The Poet and Joy Crookes, Jords has also done a performance of “Enemies” for Sky Arts, as well cementing his growing reputation as an essential voice in the UK music scene with a COLORS session, featuring a rendition of ‘Enemies’ and a medley of tracks from Almost An Adult.


Jords is also committed to his community: no one gets left behind. Co-founded with Jamahl Rowl after they heard about the five-hour long queues to purchase school uniform in their hometown of Croydon, Pickni Uniforms, established in 2020, aims to make school uniform more accessible to low-income families and resolve the issues parents and carers may encounter when trying to source affordable uniform for their children. Speaking on his passion for this project, Jords says, “As the well-known saying goes ‘it takes a village to raise a child’, and we should be working to ease the pressure that parents and carers feel. It’s my honour to be able to help out in any way possible”.


His ability to captivate an audience with his impressive wordplay has seen Jords collaborate with many acclaimed artists including Bridget Kelly, Randy Valentine and Kida Kudz, both as performer and producer, steadily building a portfolio of compelling music with a deeper message. During this journey he’s gained support from Annie Mac, DJ Target, Mistajam Dotty, as well as receiving widespread praise from: The Observer, The Fader, The Independent, NME (with a brilliant live session), CLASH, Complex UK, Dummy Mag, New Wave, Nation of Billions, TRENCH, GRM Daily, Link Up, Mixtape Madness, GUAP and many more.


Following up a sold out show in Notting Hills Arts Club and a performance at Ends Festival, you can see Jords perform at his headline show at Colours Hoxton, October 26.

 

What's your reaction?

Excited
0
Happy
0
In Love
0
Not Sure
0
Silly
0

You may also like

Leave a reply

Your email address will not be published.

More in:Hip-Hop