producer mastermind Riton unveils the video for his latest single, ‘I Don’t Want You’, a scintillating collaboration with singer/songwriter/serial hit-maker RAYE. The video pays homage to the phenomena of the femme fatale through RAYE’s appearances on a variety of magazine covers and features, each more glamorous than the last. It is a perfect visual encapsulation of the dancefloor-ready track, mirroring its larger-than-life vitality and stratospheric production.
Since its release, ‘I Don’t Want You’ has amassed over 11 million streams, become the #1 Trending Dance Record on Apple Music and is currently rising up the UK Official Chart, breaking the Top 50.
This new single continues a standout year for Riton, following his mammoth collaboration ‘Come With Me’ with Bradford rising stars, Bad Boy Chiller Crew AKA BBCC and his Platinum selling UK top 5 single ‘Friday’, which is one of the biggest streaming dance records globally this year, reaching the #1 airplay spot at UK radio. ‘I Don’t Want You’ also welcomes a fresh chapter for the newly independent pop behemoth RAYE, who recently had a Top 5 hit with ‘Bed’, her collaboration with Joel Corry. She also received a BRIT Award ‘Best British Single’ nominated for her track ‘Secrets’ with DJ Regard and released her own solo single “Call On Me”.
Riton’s club hits are defining a generation – and making them party hard. He’s found a firm footing at the top of the charts thanks to smashes like the GRAMMY nominated ‘Rinse & Repeat’, ‘Turn Me On’ which has garnered over 300 million streams and most recently, his aforementioned mega hit ‘Friday’. He also co-produced on the Dua Lipa and Silk City single ‘Electricity’, a smash that went on to win the GRAMMY for ‘Best Dance Recording’, proving his ability to countlessly reinvent himself in an ever-growing crowded market. And yet he’s also a maverick who has forged a unique path alongside dance music’s best. His influence across club culture is vast, stretching back decades and across myriad sounds and scenes, connecting the dots between electroclash and electro-house, UK bass and hip-house, and injecting club music with some much-needed personality.
As one of the Top 130 most streamed artists in the world on Spotify with over 22 million monthly listeners, RAYE is a multi-hitmaker, celebrated song-writer and award winning artist, amassing over 1.4 billion Spotify