The media has for long promoted a wrong perception about Africa and what it means to be African that many people have come to accept it as a reality. Hyde Peace, a British-Ghanaian creator behind the Netflix hit show is on a mission to change the media stereotype of the African continent.
Peace, who is a Television producer, host, journalist and education activist who is now dubbed as an African media mogul. She started off her career in a completely different field as a science teacher in London. The show that she later created after moving to Africa is based in Sandton, Johannesburg and features 10 wealthy African celebrities from South Africa, Nigeria, Uganda and Tanzania.
Hyde said that ‘Young, Famous and African’ is all about celebrating African excellence and sharing it with the world: “An incredible African is someone who’s authentic, someone who doesn’t accept their current circumstances to define and limit them”.
The cast includes African household names like musicians Diamond Platnumz, Innocent ‘2Baba’ Idibia, actress and media personality Khanyi Mbau and among others. The seven-part series is a luxurious viewing and features private jets, shiny cars and elaborate costumes.
The co-creator and executive producer of ‘Young, Famous and African’ argues that growing up being African used to be like a full pass to be disrespected about your skin colour, hair and everything. Africa has birthed some incredible people like Davido, Burna Boy who are bringing a whole new wave of Africa and what it means to be African.
As a result of this Netflix show, people are starting to change their mindsets about what it means to be African. “This type of show and content gives us the opportunity to really open up the floodgates to true, authentic Africanism”, said Hyde Peace. The executive producer hopes that this kind of show will at the end of the day show people that it is actually cool to be African.
“Especially Ghanaian, jokingly notes Hyde Peace.