The month of May is the designated time of the year when YouTube runs a series of events to reaffirm its commitment to growing Africa’s creator ecosystem and creatives who are driving the growth of Afro beats and Africa’s music industry. On Monday, YouTube announced a series of event that will celebrate creators and the music industry in Africa throughout May. Content creators, aspiring producers and songwriters in Africa will receive support to scale and grow their channels.
The events will be culminated into the YouTube Africa’s Day Concert in Lagos Nigeria in partnership will Idris Elba. The YouTube Africa Day Concert will be live-streamed on YouTube and will feature some of Africa’s best artists. The concert returns to Nigeria the third year in a row as part of the Africa Month line-up.
In a statement from Lagos, the Managing Director, Emerging Markets for YouTube in Europe, Middle East and Africa (EMEA) Mr. Alex Okosi said that the events are geared to reaffirm YouTube’s commitment to growing Africa’s creator ecosystem. Mr. Okosi states “We are incredibly proud at YouTube to provide a platform that shares Africa’s creativity with the rest of the world from music, fashion and beauty to the latest trending movements.”
Mr. Okosi also noted that YouTube’s commitment to spur the creative ecosystem in Africa will be realised through support that content creators will receive. They will be able access virtual and in-person trainings and workshops that will equip them with skills to grow their YouTube channels.
These include a Creator 360 virtual workshop, which will allow African content creators to collaborate and share skills, and in-person Creator Day workshops, which will be led by industry experts and help aspiring creators learn the skills they need to continue thriving on YouTube.
YouTube will also offer workshops under its Future Insiders Program to empower budding producers and songwriters with hands-on training taught by seasoned producers such as Sarz and Musa Keys.