London-based Gambian artist JNR Choi has released a new single and video, “Tick Tock”.

2022 has been a hot year for JNR Choi’s production team, as he’s become mainstream through several releases of hit songs, including “Too The Moon”.

“Too The Moon” was released last November and peaked at No. 10 on Billboard’s Hot R&B/Hip-Hop Songs chart, and is en route to getting a remix with a group of four drill rappers: Fivio Foreign, G Herbo, M24, and Russ Millions.

Choi also collaborated with Fivio in August to drop a video for their single “Amused”. 

At just age 22, JNR Choi is already considered a rising star in London. He began his career as a model but already has a whole list of songs to his name.

As a model, JNR Choi has already modeled for huge brands, including Givenchy, Philipp Plein, AMIRI, and Marcelo Burlon County of Milan.

He was starring in these runway campaigns before most people would even graduate college.

“Every move we make I am reminded that I made the right decision. They really walk the walk and so do I. The warmup is over. Let’s begin.”

JNR Choi even signed a deal with Epic Records and Sony Music UK/Black Butter Records earlier this year.

When asked about it in an interview with Billboard, Choi stated how he knows what his labels are about and that it’s a blessing he doesn’t take anything for granted.

Watch the video and song for “Tick Tock” here.

“To The Moon” was mostly responsible for catapulting Choi to fame. When he released the song to streaming services, he also posted a four-second snippet of the song to TikTok.

All he did was take a nap, and once he woke up, he already had 20,000 views.

The song has been tagged in over two million videos on the app, with even the likes of Jada Pinkett Smith, Steve Harvey, and Manchester F.C. featuring it in their clips.

The song has ethereal, catchy vibes reinforced by the galactic-themed special effects in the music video. You can listen to it for yourself here.

We recommend you do it while looking at the stars or the moon. Fans themselves consider that an experience.

JNR Choi is an example of what TikTok can do for indie artists. He expressed gratitude that the app existed to help artists bring their music to the world without selling their souls.

Other JNR Choi songs we recommend include: “Party Till late,” “Banana,” “Night Ends,” and “Kora.”

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