Over the years, Mr Eazi has succeeded in shaping himself from just a singer-songwriter to a businessman, entrepreneur and better still, a CEO. He grew from just making music to understanding the dynamics of the music business. He has succeeded in creating initiatives that have discovered and promoted some of the talents in West Africa, particularly Nigeria and Ghana. While these have been running for years, Mr Eazi has also allocated time to music making and created some beautiful music for his core fanbase from time to time, and now, he’s back with a sizzling new single.
Mr Eazi returns with a new single titled ‘Personal Baby,’ the simmering second single from his as-yet-untitled forthcoming album, and also his second instalment for the year. The song is produced by Nigerian hitmaking beatsmith, Kel P (known for his works with Burna Boy, Wizkid, and Angelique Kidjo). The song is complemented with a befitting music video, directed by Ademola Falomo which sets it in a dystopian, Blade Runner-Esque future.
A dark and moody love song co-written with Afropop artist, Teni (known for her hit singles, Billionaire, Uyo Meyo, Case), ‘Personal Baby‘ reimagines the smooth, mid-tempo Banku Music sound that Mr Eazi defined with some of his hits like ‘Skin Tight‘ ‘Pour Me Water‘ and ‘Leg Over.’ The track follows June’s ‘Legalize‘ which was dedicated to his renowned girlfriend, Temi Otedola, as the second single from Mr Eazi’s as-yet-untitled debut album, a project that is nearly a decade in coming.
Listen to Personal Baby here.